Ancient Roots Olive Oil Review – Benefits, Quality, and Is It Worth the Price?
For centuries, olive oil has been celebrated as the “liquid gold” of the Mediterranean world. Revered for its flavor, health benefits, and cultural symbolism, it has nourished civilizations from Greece to Italy for thousands of years. Today, Ancient Roots Olive Oil attempts to bring this ancient purity to modern homes—promising a blend of traditional craftsmanship and science-backed nutrition.
Promoted as a premium extra-virgin olive oil crafted from Tuscan olives grown in volcanic soil, it claims to deliver superior quality, freshness, and potent antioxidants. But with a high price tag and bold health promises, many wonder—is Ancient Roots Olive Oil really worth it?
This comprehensive review explores its origins, health benefits, production process, customer reviews, and buying advice to help you decide if it truly lives up to its ancient legacy.
The Origins and Heritage Behind Ancient Roots
An Olive Tradition Spanning Millennia
Olive trees have been cultivated for over 6,000 years, first appearing in the Levant region—modern-day Syria, Lebanon, and Israel. These early farmers discovered the fruit’s unique oil, which was soon prized for its culinary, medicinal, and spiritual uses.
By the time of ancient Greece and Rome, olive oil had evolved into a cornerstone of life. Greek athletes anointed their bodies with it before competitions, while Roman merchants traded it across the empire as a luxury commodity.
Carrying the Legacy Forward
Ancient Roots Olive Oil claims to continue this timeless legacy. It positions itself as a modern revival of traditional olive oil-making—sourcing olives from nutrient-rich volcanic soils of Tuscany and pressing them within 24 hours of harvest to ensure maximum freshness. This meticulous process, the brand says, preserves the oil’s natural polyphenols and rich, fruity aroma.
What Ancient Roots Olive Oil Claims
According to the brand, Ancient Roots is not just another bottle of olive oil—it’s a lifestyle enhancer. Marketed under the Aeons label, the company highlights several standout features:
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Tuscan volcanic-soil olives: Harvested by hand and cold-pressed quickly to maintain natural enzymes.
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High polyphenol content: These antioxidants are said to promote longevity, glowing skin, and better metabolism.
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Premium positioning: Each 250 ml bottle retails for around £44.95, placing it among the higher-end oils available in the UK.
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60-day satisfaction guarantee: The company offers a “feel fantastic or it’s free” return policy.
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Recommended use: One tablespoon daily, drizzled over salads, soups, or taken raw—rather than for high-heat cooking.
These claims have helped Ancient Roots carve out a niche among consumers seeking a premium wellness-oriented product.
Why It Stands Out
1. The Story and Presentation
From its elegant bottle design to its focus on volcanic soil and artisanal production, the marketing evokes exclusivity and tradition. For consumers drawn to authenticity and storytelling, Ancient Roots scores high.
2. Quality of Production
Cold-pressing within 24 hours of harvest is an industry gold standard. This ensures that natural antioxidants and vitamins remain intact, giving the oil its signature depth of flavor and health benefits.
3. Customer Feedback on Taste
Many users describe the flavor as smooth, peppery, and aromatic—ideal for salads, dips, or finishing dishes. Some even report noticing a fresher, livelier taste compared to supermarket olive oils.
Potential Drawbacks and Concerns
Despite its premium presentation, Ancient Roots Olive Oil isn’t without criticism. Here are some commonly discussed concerns:
1. Price vs. Quantity
At nearly £45 for a 250 ml bottle, this oil costs significantly more than traditional extra virgin options. While artisanal production partly explains the markup, the cost per milliliter remains steep even among premium brands.
2. Limited Transparency
The product heavily promotes its polyphenol content but does not publicly display third-party lab results quantifying those levels. For health-conscious buyers, verified lab data would strengthen trust.
3. Certification Ambiguity
While marketed as “Tuscan,” some buyers note the lack of visible PDO (Protected Designation of Origin) or organic certification on the packaging. Certifications often help validate claims of regional authenticity and purity.
4. Exaggerated Health Claims
Although olive oil is undeniably healthy, claims that it dramatically improves skin, weight loss, or joint flexibility may be overstated. Like all oils, it should complement a balanced diet rather than serve as a miracle cure.
5. Shelf Life and Storage
Because it’s a finishing oil, not a cooking oil, Ancient Roots should be stored carefully—away from light and heat—to preserve quality. Given the small bottle size, frequent users may finish it quickly, raising cost concerns.
Health Benefits of Ancient Roots Olive Oil
Rich in Polyphenols
Polyphenols are natural antioxidants found in olives that help combat oxidative stress and inflammation. Regular consumption of high-polyphenol olive oil has been associated with:
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Improved cardiovascular function
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Reduced oxidative damage
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Enhanced skin elasticity
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Better brain performance
Ancient Roots claims to maintain high polyphenol levels due to its fast, low-temperature pressing process.
Heart and Weight Management Support
Replacing unhealthy fats with olive oil can support heart health and metabolism. Many users report feeling lighter and more energized when incorporating a spoonful of Ancient Roots daily.
Beauty and Skin Wellness
With natural Vitamin E and fatty acids, this oil is also promoted for external use—moisturizing dry skin, nourishing hair, and reducing scalp irritation.
Customer Reviews – The Real-World Perspective
Positive Experiences
Many satisfied users highlight its superior taste, elegant texture, and visible wellness improvements. Some report more balanced digestion, improved energy, and radiant skin after consistent use.
They also appreciate the brand’s responsive customer service and the satisfaction guarantee, which offers reassurance despite the high cost.
Critical Opinions
Critics focus mainly on pricing and the lack of clear lab certification. A few reviews mention marketing pressure during checkout or promotional upsells, which can feel aggressive.
Still, even critical reviewers often admit that the oil’s taste and freshness are excellent—though not necessarily groundbreaking for the price.
Availability – Where to Buy Ancient Roots Olive Oil
Currently, Ancient Roots Olive Oil is not sold through major UK retailers such as Holland & Barrett. Instead, it’s primarily available through the brand’s official website and select health-oriented distributors.
When purchasing:
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Buy directly from trusted sellers to avoid counterfeit products.
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Watch for promotional bundles but remain cautious of pushy marketing.
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Read customer reviews to confirm freshness and packaging quality before ordering.
Expert Buying Tips
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Check the harvest or best-before date. Fresher oil means higher antioxidants and better taste.
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Use sparingly. This oil shines as a finishing drizzle over dishes rather than a cooking base.
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Store wisely. Keep the bottle sealed in a cool, dark cupboard to extend its shelf life.
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Try before committing. If available, start with a small bottle to gauge your satisfaction before buying larger quantities.
Final Verdict – Is Ancient Roots Olive Oil Worth It?
Ancient Roots Olive Oil beautifully blends the heritage of ancient Mediterranean craftsmanship with modern luxury branding. Its smooth taste, freshness, and antioxidant potential make it a fine choice for connoisseurs seeking something beyond the supermarket shelf.
However, its premium pricing and limited transparency regarding polyphenol levels make it more suitable for enthusiasts than casual users. If you’re passionate about authentic olive oils and value taste, presentation, and artisanal origins, you’ll likely appreciate it.
If, on the other hand, you prioritize verified certifications or everyday affordability, there are equally good high-quality options on the market at a lower price point.
